What is the appropriate way to greet customers at the gate to reflect JetBlue's values?

• A. Casual greeting with no eye contact.
• B. Polite but distant with minimal eye contact.
• C. Friendly, professional, and attentive with a smile and eye contact.
• D. Formal and reserved behavior with a nod.

Answer: (D)

Greet customers at the gate with warmth and professionalism to set a positive tone for their travel experience. The best approach is friendly, professional, and attentive, with a genuine smile and steady eye contact. This communicates care, approachability, and readiness to help—values JetBlue aims to uphold in every interaction.

Casual greetings without eye contact feel unengaged. Polite but distant exchanges with minimal eye contact still read as detached. Formal and reserved behavior with only a nod can come across as impersonal and not inviting.